Welcome to Eat to the Beat

Loved by rockstars and requested by crews all over the world, Eat to the Beat is the foundation to Global Infusion Group. From our first tours with Joe Jackson and Iron Maiden in 1984, to feeding the masses backstage at Download and V Festival.

These days, over 30 years later, we’re recognised and requested across the music, festival, TV and film industries by some of the hottest professionals there are. From Alicia Keys and Wet Wet Wet, to nearly 20 years of catering for Coldplay and their crew. From Cirque du Soleil to Strictly Come Dancing and The X Factor, we work our way from location to location on film and TV shoots to worldwide music and production tours, from one off major shows to multi-night dressing room riders.

We are known on-site for our smiles, our memories and most importantly, delicious and freshly cooked food that creates a home from home feeling (and flavours!) with a slick operation behind it.

Film & TV catering

Eat to the Beat’s reputation as a highly experienced world-class live catering operation dedicated to delivering first rate hospitality to artists, production and crew members in the Film & TV industry continues to flourish. Our list of credits has grown considerably in 2018 and in the last few months alone, the company has delivered catering on-location and to high-profile studios for numerous production companies and TV shows.

Eat to the Beat can work from an onsite kitchen, bring along our own kitchen trucks or deliver hot boxes for 10 – 500 people.  The feedback the team receives from our clients is excellent, with comments ranging from how fresh and delicious the food is, to the variety of dishes on display and our ability to cater for all diets and tastes.

Eat to the Beat’s team, whether office based or out on the road are all incredibly hard working and will go out of their way to look after every client. A lot of the company’s work is repeat business from regular clients who continue to enjoy our reputation for reliability, friendliness and quality of service, firmly believing that our people are the recipe to our success.

Whether your idea of a good breakfast is a classic bacon butty or you’re a breakfast burrito kind of guy, Eat to the Beat will deliver exactly what you want. Working closely with approved suppliers we use responsibly and locally sourced produce. No matter your preference or budget, Eat to the Beat’s food is always really tasty, cooked with love and served in a home from home environment.

Festival catering (Artist & Crew)

Attending a UK music festival? We’ve probably been there… including Reading Festival for over 30 years! Festival catering requirements are often based on the demands of the task in hand. If you’re onsite working at a festival with crew who’re working long hours, doing a physically demanding job, then they are going to want more hearty, comfort type food. Whereas artists, who’re about to perform, will want lighter healthier options. It’s all about knowing and understanding who you’re preparing the food for.

Our approach to service is holistic – it’s comforting to see the same warm and friendly smiling faces who know they’ll find the biscuits next to the coffee machine – rather than having to navigate a whole new set up every day. We see ourselves as an extension to our clients’ teams rather than an addition.

Tour catering

When it comes to catering on tour, we very much see ourselves as providing a home from home on the road. We’re well versed in how to prepare food for very specific taste and diets. Working all over the world with athletes and artists who are at the top of their field ensures that we’re ready to deal with literally everything and anything. We’ve cooked food for people who are committed to super strict diets to those who don’t like furry fruits!

We’ve found in recent years that most events have a wide array of dietary requirements, so we offer vegan, gluten free, halal, nut free, high protein, low carb, low sugar etc. Menus are planned to be inclusive so there is always something that the main restrictions are able to eat rather than people feeling that they’re being singled out as having special requests.



Eat to the Beat delivered catering to Buckinghamshire Healthcare NHS Trust sites throughout the Coronavirus pandemic.

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A team of 22 crew, split into day and night shifts served up to 1500 meals a day.

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GIG and Eat to the Beat distributed treats to NHS staff, carers, keyworkers and veterans across Chesham in double Clap for our Carers and VE Day 75 celebrations

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Workforce / Key worker catering

We are used to feeding hundreds, if not thousands, of performers, professional sports people and the large teams of crew behind the scenes that deliver major events and productions all over the globe.

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It’s a 10 for Eat to the Beat on Strictly Come Dancing Live! 2020 tour

As the Strictly Come Dancing Live! 2020 tour draws to a close, crew and artist catering specialist Eat to the Beat has received incredible feedback from the celebrities, professional dancers, judges and crew.

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Eat to the Beat deliver crew and artist catering for Festival of Remembrance 2019

Riverside Production arranged for Eat to the Beat to deliver catering for the crew and participants at this year’s Festival of Remembrance

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Eat to the Beat marks 35 years at Reading Festival 2019

Reading Festival 2019 marked crew and artist catering specialist Eat to the Beat’s 35th year of uninterrupted service to the world-famous music festival, having worked at the event every year since its inception.

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Eat to the Beat to deliver delegate lunch for Festival Vision:2025 Conference

Crew and artist catering specialist Eat to the Beat will deliver lunch for the Festival Vision:2025 Conference delegates.

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Make Meat Free Mondays your Tipping Point to a more sustainable approach

According to the United Nation’s Food and Agriculture Organisation, if food waste were a country, it would have the third largest emissions in the world.

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High bars and high protein: Eat to the Beat takes flight with Cirque du Soleil

Cirque du Soleil’s latest touring production of TORUK: The First Flight, inspired by James Cameron’s blockbuster film AVATAR, has been thrilling audiences since December 2015 with its visionary storytelling, stunning sets and powerful performances.

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Eat to the Beat’s Glastonbury 2019 in numbers

When it comes to festivals, they don’t come much bigger or more globally renowned than Glastonbury.

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Eat to the Beat fuels production and performers at D-Day 75

More than 300 veterans, members of the royal family, heads of state and 3,000 distinguished guests gathered on Portsmouth’s Southsea Common this month to pay their respects to the thousands of troops who sacrificed their lives to secure Europe’s freedom and future.

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It’s National Vegetarian Week so what better time to celebrate some of our own favourite vegetarian dishes and take a look at some of the projects where they’ve proved popular.

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Eat to the Beat gets its skates on with ITV’s Dancing on Ice

ITV’s Dancing on Ice has skated its way back on to our television screens this January with Eat to the Beat returning for the second year in succession to provide crew catering services.

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Game, set and match for GIG at Nitto ATP Finals

More than 14,000 meals were served to crew, broadcast teams, officials and media at this year’s Nitto ATP Finals at The O2 when Eat to the Beat, a division of GIG, was contracted to provide catering services to the renowned tennis tournament.

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‘Veganuary’ will be upon us once again; is it now proving as popular as 'Dry January'!

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A nutritionally balanced diet is crucial for performance levels of the athletes on Cirque tours.

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TV credits growing for Eat to the Beat

Delivering a full crew catering service

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Is a ban on single-use plastics at festivals a reality?

There is a growing movement to reduce the use of plastics at festivals and events

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Eat to the Beat on tour with Dua Lipa!

Tour catering company of choice!

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Eat to the Beat serves more than 7,000 meals at Reading Festival

For 34 years, Eat to the Beat has been catering for artists at Festival Republic’s Reading Festival and this year’s three-day music festival was no exception.

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Eat to the Beat delivers catering for the Muppets’ first ever full length live UK performance

‘The Muppets take the O2’

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GIG and Eat to the Beat in action for Dinosaurs in the Wild

GIG and Eat to the Beat delivered a host of catering solutions for the attraction

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Eat to the Beat Winging It with John Bishop

Eat to the Beat has recently returned from a tour with superstar comedian John Bishop

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Eat To The Beat on the road with Coldplay since 2000

Eat to the Beat was back on the road with Coldplay

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Proud to be forging ahead with its eco-friendly approach to event catering as it returns to Glastonbury Festival

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Rockstar catering delivered by Eat to the Beat at Download Festival

Artist, production and crew catering specialists Eat to the Beat delivered food and refreshments for dozens of rock and heavy metal artists at Download Festival 2017.

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Helping HM The Queen celebrate her 90th birthday

Eat to the Beat cater for Her Majesty's birthday celebrations at Windsor Castle

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Dynamo #SeeingIsBelieving

Eat to the Beat on the road with Dynamo

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BBC Music Awards

Eat to the Beat were backstage for the second time at the BBC Music Awards in Birmingham

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