Mike Smith announced as partner in Global Infusion Group’s Dubai office as company plans rapid expansion in Middle East
The news comes ahead of a year of major events for the company, not only in the Middle East but globally.
Sailors taking part in the European Acts of the 2017 Extreme Sailing Series™ this summer are being energised with food and refreshments produced by Global Infusion Group (GIG).
Last weekend GIG’s team were in Cardiff for Act Six of the Extreme Sailing Series which involves eight events around the globe over a 10-month period. For each of the three European Acts and Act seven in San Diego, GIG ensures all the race teams, their support crews, media, organisational staff and hundreds of VIP spectators receive top-class food and refreshments during the four days of competition.
The Cardiff event took place from August 25th to 28th. Last month GIG was in Spain to cater Act Four where teams took to the water at the same Barcelona sailing venue which hosted the 1992 Olympic Games. GIG then moved on to Hamburg for Act five, where Land Rover BAR Academy stormed to victory with a mammoth lead in race 6. Around 40 of the world’s top sailors including World Champions, Olympic medallists, America Cup winners and Round-the-World sailing legends formed the crews of eight international teams competing for the 2017 title.
GIG was appointed by OC Sport – the global sport marketing and events company which organises the Extreme Sailing Series – to cater the European Acts of this year’s global programme. As well as Barcelona, Hamburg and Cardiff GIG will be in America in November when San Diego hosts Act seven of the world-wide challenge.
GIG’s eight-strong culinary team, supported by locally-based assistants, serve over 2,000 breakfasts, lunches and dinners as well as providing a range of snacks, nibbles and even packed lunches for the competitors.
The Extreme Sailing Series gives the world’s leading sailors from various disciplines the opportunity to compete on a level playing-field. Their GC32 hydro-foiling catamarans are one of the world’s fastest designs – the 12 metre long, carbon fibre high-performance craft can reach speeds approaching 40 knots. It’s an adrenaline-fuelled sport and participants need to be at the very top of their game to perform. Energy levels are vital, so food is critical.
Bonnie May, GIG’s Global Operations Director, says: “Food is very important, therefore it is essential that we offer the right sort of dishes to give these elite sportsmen and women the sustenance they require to perform at such an intense level. Our chefs create special menus for different categories within the sailing teams based on their nutritional and dietary requirements.”
Stephanie Scheier, Guest Experience Manager for Extreme Sailing Series™, praised the support given by GIG. She commented: “What an absolute fantastic team you have. It’s been a pleasure meeting and working with such a talented and dedicated team!”
After the European Acts the Extreme Sailing Series moves on to San Diego in October with the final Act taking place at Los Cabos, Mexico from November 30th-December 3rd.
Please contact Eventive Communications for more information