A visit to MEI’s UK Event Summit
Highlights for me included the panel discussions on The Future of Live Events, with a panel of industry experts
More than 14,000 meals were served to crew, broadcast teams, officials and media at this year’s Nitto ATP Finals at The O2 when Eat to the Beat, a division of GIG, was contracted to provide catering services to the renowned tennis tournament.
Eat to the Beat was tasked with providing catering to the organising team, crew, television and broadcast teams, officials, ball children, media and the broadcast working room.
In total, 14,273 meals were served at the sporting event, which saw Alexander Zverev beat Novak Djokovic, World No. 1, to capture the biggest title of his career to date. The tournament, a firm favourite in the sporting calendar, welcomed 243,819 spectators to The O2, London, across eight days.
Eat to the Beat was on site from 5th – 19th November and served delicious dishes to the event’s crew and production teams, including build your own burgers, herb-roasted chicken, Mediterranean vegetable strudel and Persian lamb curry. Media and TV crews enjoyed a selection of pastries, artisan baguettes, fresh fruit and cakes as well as thousands of cups of tea and coffee.
Mary Shelley-Smith, global operations director at Eat to the Beat, commented on the event:
“We have worked with the organiser of the Nitto ATP Finals for many years, serving up our own perfect match of recipes and ingredients. The event was an incredible undertaking with our teams of experienced catering professionals and chefs serving breakfast, lunch and dinner to the backstage crew, operations, media and officials for more than two weeks.”
“Our menus catered to a wide range of tastes and we believe we served a smashing variety of dishes over the course of the event. It meant the teams on site did not get bored of the food on offer, which is so important when you’re working hard on an event for a considerable period of time.”
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